
The growth process of a creative brand
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Creoptima is a Fashion brand and has a Creative Inspirational Lab to inspire people.
As a fashion brand creoptima starts as a start up creating itself along the way step by step. Like an artist or painter creating her first paintings it's important to know that the style will develop further as it grows. Every artist starts somewhere and along the way they develop their signature style, the first pieces are just a stepping stone in their process and growth.
By following the development of the pieces, looking into the growth process and seeing it from up close you can see how the brand develops. That's why it's interesting to follow this start up to see what can happen. The ups and downs, the ways to produce, to design, to find new creative ways. I will take you in the process from the start and you can follow it in the Creative Inspirational Lab and on our social media.
Growing a creative brand starts with a brand name, a color scheme and brand identity. The brand name can be a nice combination, something that feels good and just something that is perfect to start with at that time. While a company grows in different ways a lot can happen but a good name will stand strong.
Creoptima is not a competition about being the most creative but more a growing process where improvements along the way are more important.
Hope you like to follow the road Creoptima takes and how it grows from a tiny start up into something more.